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UK gambling websites gain!
Here’s news that will undeniably exhilarate the online UK gambling companies! Restrictions on advertising internet gambling and betting websites using TV commercials are raised for the first time ever in the online gambling history. This came as a jaw-dropping surprise to the entire UK gambling industry.
As per the conventional rules, virtual gambling companies had the option to advertise either on other websites, billboards, or through a sponsorship. On the other hand, Britain has once again shown a sign of encouragement to the online casinos, by applying rules to advertise using Television as the medium. The new set of rules will most certainly be in effect from September, 2007 onwards.
However, there are certain rules that would need to be followed while advertising the betting sites on TV, like:
Minors cannot be targeted by the commercials. The advertisements cannot be aired during children programming. Promoting gambling as means to overcome financial problems, or for sexual success, is strictly prohibited. The brand ambassadors of the commercial should appear to be more than 25 years of age.
Even though this is good news for the gambling companies, people consider this move by the UK government, as highly dangerous. They believe that such a step would change the image of online casinos, from an entertainment hub to a daily routine activity.
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